Whilst completing our marketing strategy, it became apparent that our main target audience was the students based at the School of Fine and Performing Arts. The table below shows that the work that Fill In The Blank are planning on creating will appeal to multiple audiences but mainly the students at of LSFPA.
The key features of this target audience are…
18-25 years old.
Students.
Interested in the arts.
Limited budget.
Strong online presence.
Based in Lincoln City Centre.
Part of the University of Lincoln.
Visit the UoL campus regularly.
These are all characteristic that we can use to our advantage to aid us when looking at how we will reach this audience.
Other audiences that it would be worth us investing time whilst marketing in are friends and family, local groups and societies and 13+ years of age. If we focus on the students and also reach out to these other audiences, then we will hopefully succeed in generating an audience for our show.
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